Turn Your Team Into Your Competitive Advantage.

Strategic LinkedIn Training for Sales, Recruiting & Leadership.

  • Nail Your Differentiator: Build a Brand Message That Wins Talent & Projects

    Construction firms are losing deals and talent to competitors not because they're better—but because they aren't clear on who they are. In this keynote, Brand Strategist Rachel Kennedy shares the three-step framework she uses to help commercial construction firms go from super bland to a super brand.

    Walk away with an actionable process to identify your magnetic message and the competitive positioning that wins both work and talent.

    Key Takeaways

    • The three-step framework to identify your unique value proposition: Know Your Story (internal clarity), Client Interviews (market validation), Competitive Analysis (white space positioning)

    • How to articulate what makes your firm different in language that resonates with the talent and clients you want to attract

    • A strategic approach to amplifying your message across strategic channels

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  • Build Your Leadership Brand on LinkedIn

    This practical, one-hour session helps mid-career and aspiring leaders clarify and amplify their professional identity on LinkedIn. Learn to optimize your personal LinkedIn profile, showcase your organization's work, and grow your network strategically to increase your visibility and influence.

    You'll walk away with:

    • Profile updates to increase discoverability

    • A strategic framework for building your network

    • Confidence to show up consistently and authentically on the platform

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Get To Know Rachel

Rachel Kennedy is a brand strategist, keynote speaker, and founder of the branding agency Southern Lighthouse, specializing in helping construction firms tell better stories to attract more aligned talent.

Drawing from her career leading talent acquisition at The Beck Group and The Container Store, Rachel has guided 30+ construction, architecture and engineering firms to transform their employer brands to attract top talent.

As a sought-after keynote speaker, Rachel delivers engaging and high-energy presentations that combine real-world experience with actionable takeaways. Her expertise in LinkedIn strategy & personal branding has empowered hundreds of leaders to know and show their personal and corporate stories.

Rachel holds a master’s degree from SMU and a bachelor’s degree from Austin College. Based in Dallas, she speaks at conferences nationwide, bringing practical insights that drive immediate results for construction industry audiences.

What Teams are Saying

  • "Her vast knowledge of branding and driving business growth on LinkedIn was evident in her preparedness in the presentation she made to our NTCAR Independent Broker Alliance. We had high attendance for the presentation proving the interest in her expertise. Rachel knew her audience before the presentation by researching and featuring members of the group in her presentation. She used great examples and taught everyone more about LinkedIn and how to elevate your presence in a hour than one would think possible. We had registrants wanting more and staying longer to speak with her afterwards. I would highly recommend her as a speaker, she is engaging, enlightening and it will be time well spent!"

    Sharon Herrin, Herrin Commercial Real Estate

  • “Your presentation was both engaging and insightful, and it sparked great conversation among our members. It was a pleasure to have you, and we’ve received wonderful feedback from those who attended.”

    Sarai Meyer, Director of Events, Fort Worth Club

  • "NAWIC Dallas had the pleasure of hosting Rachel’s presentation on LinkedIn visibility, and it was one of the most engaging and impactful sessions of our year. Rachel has a remarkable ability to provide actionable strategies that audiences can immediately apply. She creates an environment that is energizing, practical, and fun. Attendees left the session inspired, equipped, and ready to implement what they learned. If you’re looking for a speaker who is knowledgeable, relatable, and truly invested in audience success, I highly recommend Rachel."

    Eryn Seifert, Executive Vice-President, XIT Paving and Construction, Inc.

  • "One of the biggest takeaways was that you really can make LinkedIn work for you very easily. Simple comments are reshares can help drive your presence as much as posting content, which can be a hassle."

    Greg H., DHI ConNEXTions Participant

  • "Rachel didn’t just talk about branding—she made it practical, actionable, and immediately relevant to our audience. Her ability to break down complex concepts into clear steps gave our attendees real confidence to refine their message, elevate their visibility, and turn brand presence into actual revenue. Rachel’s delivery was engaging, relatable, and filled with real-world examples that hit home for business owners, marketers, and leaders alike."

    Jessica Lombardo, Director, Event Content & Programming IRONMARKETS

  • "Rachel is a truly exceptional speaker and facilitator. Her delivery, humor, and warmth create an immediate connection, and her approach to LinkedIn, grounded in authenticity, empathy, and genuine human connection, resonated deeply with our audience. I’d recommend her to anyone looking for a speaker who can both inspire and elevate a room."

    Mike Pierce, VP at Lockton

  • “It is super rare to meet a person who brings so much joy into a space simply by being there and Rachel without a doubt has that special energy. I gained so much from her presentation on creating a personal brand for your business. Rachel has this incredible talent of making anyone she connects with feel heard and valued. I was seriously blown away by her ability to lift up every single person in the room.”

    Dena Young, Rooted Conference

  • “Your discussion was truly the most valuable part of the conference!”

    Mallory Zikeli, Talent Acquisition Manager, Academy

  • "I absolutely LOVED your presentation! These are the things that they don't teach you but are so important! My biggest takeaway was the confidence and reassurance to advocate for myself and my work on LinkedIn. My background is in education so LinkedIn was a foreign concept to me. I've just been learning it as I go, but your presentation gave me practical skills that I can use to better promote myself. "

    Ashton Barger, NAWIC Participant

  • "Rachel's presentation significantly reduced the stress I felt about getting started on LinkedIn and gave me a much clearer understanding of the platform. The clear plan for growing my LinkedIn account, gave me a focused starting point which makes the process feel much more manageable."

    Jake D., DHI ConNEXTions Participant

  • “Rachel’s LinkedIn for Entrepreneurs session was both insightful and transformative. She breaks down LinkedIn in a way that feels intentional, approachable, and deeply strategic. Her guidance on purposeful posting, genuine commenting, and meaningful connection-building showed our 10KSB Team & 10KSB alumni how a strong LinkedIn presence can directly elevate visibility and drive business growth. I walked away with clear, actionable steps and a renewed confidence in how to show up on the platform. Truly an amazing session.”

    Virginia Quinones, Alumni Coordinator, Goldman Sachs 10,000 Small Businesses

  • "Rachel is an incredible speaker and facilitator. She connects with people the moment they walk in, creating an atmosphere of trust, connection, and learning. The session was practical and relevant, with clear takeaways our group could immediately apply. She has a real gift for making LinkedIn and personal brand feel approachable and actionable. I would absolutely recommend her to anyone looking to strengthen their presence and credibility."

    Callie Miller, President at High Profile Inc.

  • "Thank you for agreeing to present at our Winter Conference. It was a huge success and we received nothing but positive responses concerning your presentation!"

    Dave Coniglio, Ohio Contractors Association

Transforming growing firms into talent magnets through strategic storytelling.

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Investment

For Profit Organizations

Half-day workshops begin at $5,500. Contact us for custom pricing, based on your team size and location.

All programs include:
✓ Pre-work assessments
✓ Live training session
✓ Individual profile reviews
✓ Content templates and frameworks
✓ Ability to record the session

Nonprofit Organizations

We offer one pro bono speaking engagement quarterly for nonprofit organizations serving women, entrepreneurs, or underserved communities.