Turn Your Team Into Your Competitive Advantage.

Strategic LinkedIn Training for Sales, Recruiting & Leadership.

  • LinkedIn for Executives

    A strategic session for C-suite and senior leaders to:

    -Position themselves as industry thought leaders
    -Support business development without "selling"
    -Attract talent through authentic personal stories
    -Navigate LinkedIn confidently without it consuming their day

    Perfect for: CEOs, Presidents, VPs, Practice Leaders

    Deliverables:

    -Executive profile transformations
    -Content themes aligned with business goals

    BOOK A CALL

  • LinkedIn Social Selling

    A half-day intensive workshop where your sales team learns to:

    -Understand research tools in LinkedIn
    -Build credibility before the first sales call
    -Use LinkedIn to warm up prospects and shorten sales cycles
    -Create content that positions them as trusted advisors, not vendors

    Perfect for: Business Development & Sales Leaders

    Deliverables:

    -Optimized LinkedIn profiles for each sales team member
    -90-day content calendar template
    -Prospecting messaging frameworks

    BOOK A CALL

  • LinkedIn for Talent Acquisition

    Transform your recruiting team into talent magnets where your recruiters will learn:

    -Personal branding fundamentals for recruiters
    -Candidate outreach strategies that actually work
    -Building relationships vs transactions
    -How to become an employer of choice 

    Perfect for: CHRO, Talent Acquisition Leaders, Recruiters, Hiring Managers

    Deliverables:

    -Recruiter profile optimization
    -Messaging frameworks that get responses
    -30-day visibility activation plan

    Book a call

Recently Trusted To Speak By:

Get To Know Rachel

Rachel Kennedy is a brand strategist, keynote speaker, and founder of the branding agency Southern Lighthouse, specializing in helping construction firms tell better stories to attract more aligned talent.

Drawing from her career leading talent acquisition at The Beck Group and The Container Store, Rachel has guided 30+ construction, architecture and engineering firms to transform their employer brands to attract top talent.

As a sought-after keynote speaker, Rachel delivers engaging and high-energy presentations that combine real-world experience with actionable takeaways. Her expertise in LinkedIn strategy & personal branding has empowered hundreds of leaders to know and show their personal and corporate stories.

Rachel holds a master’s degree from SMU and a bachelor’s degree from Austin College. Based in Dallas, she speaks at conferences nationwide, bringing practical insights that drive immediate results for construction industry audiences.

What Teams are Saying

  • “Your presentation was both engaging and insightful, and it sparked great conversation among our members. It was a pleasure to have you, and we’ve received wonderful feedback from those who attended.”

    Sarai Meyer, Director of Events, Fort Worth Club

  • "One of the biggest takeaways was that you really can make LinkedIn work for you very easily. Simple comments are reshares can help drive your presence as much as posting content, which can be a hassle."

    Greg H., DHI ConNEXTions Participant

  • “It is super rare to meet a person who brings so much joy into a space simply by being there and Rachel without a doubt has that special energy. I gained so much from her presentation on creating a personal brand for your business. Rachel has this incredible talent of making anyone she connects with feel heard and valued. I was seriously blown away by her ability to lift up every single person in the room.”

    Dena Young, Rooted Conference

  • “Your discussion was truly the most valuable part of the conference!”

    Mallory Zikeli, Talent Acquisition Manager, Academy

  • "Rachel's presentation significantly reduced the stress I felt about getting started on LinkedIn and gave me a much clearer understanding of the platform. The clear plan for growing my LinkedIn account, gave me a focused starting point which makes the process feel much more manageable."

    Jake D., DHI ConNEXTions Participant

  • “Rachel’s LinkedIn for Entrepreneurs session was both insightful and transformative. She breaks down LinkedIn in a way that feels intentional, approachable, and deeply strategic. Her guidance on purposeful posting, genuine commenting, and meaningful connection-building showed our 10KSB Team & 10KSB alumni how a strong LinkedIn presence can directly elevate visibility and drive business growth. I walked away with clear, actionable steps and a renewed confidence in how to show up on the platform. Truly an amazing session.”

    Virginia Quinones, Alumni Coordinator, Goldman Sachs 10,000 Small Businesses

Transforming construction firms into talent magnets through strategic storytelling.

Book a Call

Investment

For Profit Organizations

Half-day workshops begin at $4,000. Contact us for custom pricing, based on your team size and location.

All programs include:
✓ Pre-work assessments
✓ Live training session
✓ Individual profile reviews
✓ Content templates and frameworks
✓ Ability to record the session

Nonprofit Organizations

We offer one pro bono speaking engagement quarterly for nonprofit organizations serving women, entrepreneurs, or underserved communities.