You're not losing talent to better construction firms.
You're losing talent to
more visible construction firms.
Your company has an incredible story. Your people do amazing work. Your culture is worth talking about. But if you can't articulate what makes you different, top talent will keep choosing your competitors.
We specialize in helping commercial construction companies clarify their message and amplify their voice so talent chooses you.
You're not bidding on profitable projects because you can't find the team to build them. Meanwhile, quality candidates are choosing weaker competitors simply because they've heard of them.
Candidates (and clients) don’t know who you are or why they should choose you. The problem isn't your capability—it's your visibility.
The problem isn't what you're offering—it's that great people don't know you exist.
We’re here to help you stand out (in a good way).
Our Construction Brand Building Services
Messaging & Positioning
Executive Storytelling
Recruitment Marketing
Content Strategy
LinkedIn Strategy & Content
Employer Branding
Website Development
We Help $20M+ Commercial Construction Companies Become Known for Their Stories
Choose Your Starting Point
Know Your Story → Show Your Story → Grow Your Team
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🎯 Strategic Messaging & Positioning
For companies who: Have a great story but struggle to communicate it clearly
You get: Clear positioning, compelling elevator pitch, competitive differentiation, and 60-day implementation roadmap
Timeline: 60 daysFor commercial construction firms who struggle to articulate what makes them unique, or your differentiators are “we’re safe & have integrity”.
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🚀 LinkedIn Brand Accelerator for Leaders
5-Week Personal Branding Program
For leaders who: Want to build their personal brand to attract talent and business You get: Optimized LinkedIn profile, content strategy, and systematic approach to thought leadership Timeline: 5 weeks in a small group coaching program
For commercial construction leaders in executive, HR, marketing or sales positions ready to leverage LinkedIn to attract talent & business opportunities.
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👥 LinkedIn Brand Accelerator for Teams
Employee Advocacy Training Program
For companies who: Want their entire team amplifying the company story on LinkedIn You get: Team training, accountability and employee advocacy system Timeline: 5 weeks virtual training with your team
For growing construction firms ready to multiply their reach and turn employees into brand ambassadors.
Why Construction Companies Choose Southern Lighthouse
✓ We Speak Commercial Construction
We understand the difference between a GC and specialty contractor. We know why safety records matter and that relationships move business forward.
✓ We Always Start With Strategy
No ready-fire-aim approach here. Every decision is designed to help you win the right work and attract the right talent.
✓ We Work Fast
Just like on a job site, your budget and schedule matter. Most clients see results in 6-8 weeks.
✓ We Understand Talent Acquisition
13 years recruiting in construction gives us unique insight into what actually attracts skilled professionals.
Introducing the Employee Advocacy Program
For growing construction firms who want to attract aligned talent and clients, our Employee Advocacy Storytelling Program empowers employees to tell your story.
Through our program, your employees will develop the tools, strategies, and confidence to transform your LinkedIn presence into a business development engine. This 5-week program is tailored for businesses ready to build a standout LinkedIn brand that authentically connects with candidates and clients.
Speaking | Coaching | Employer BrandingAbout Southern Lighthouse
Founded in 2020 by Rachel Kennedy, Southern Lighthouse specializes in helping forward-thinking commercial construction firms clarify their brand story and amplify their voice to attract top talent.
With 17 years of recruiting experience in construction and a passion for storytelling, Rachel has helped dozens of construction companies transform from best-kept secrets to employers of choice.
Because the most powerful lighthouses shine from within.
🎤 Keynote Speaking
Employer Branding & LinkedIn Strategy
For events seeking: Expert insights on construction talent attraction and employer branding
Topics include: "How to Become an Employer of Choice," “LinkedIn for Women Who Need Business”, and “Mastering LinkedIn for Personal Branding”
Perfect for AGC events, construction industry conferences, and offsite team trainings.
