This is a live, virtual training that meets once per week. If you are in the Dallas-Fort Worth area, we can meet at your office each week.

We've designed this program specifically for busy professionals. This course is one hour per week that's packed full of lessons, engaging questions. Additionally, your homework is to engage on the platform less than 30 minutes outside of class each week.

We recommend starting with a core group of 30 enthusiastic brand ambassadors. We cap our training at 30 people so there is enough time for individual coaching. Quality engagement from a smaller group is more effective than forced participation from everyone.

Roles that benefit the most from our LinkedIn Employee Advocacy Storytelling Program are employees who can commit to 90 minutes per week to the training. Consider outward-facing roles. These are often:

• Business development

• Leadership who have a high profile 

• Recruitment

• Subject matter experts

• High-performing team members who resonate with your values and culture

Prioritize employees who are passionate and enthusiastic about your company and eager to share their experiences. The most successful advocacy programs begin with willing volunteers rather than mandatory participants. Even team members who are new to social media can thrive in our program, as we provide step-by-step guidance tailored to all experience levels.

Absolutely! In fact, industries like construction and commercial real estate often see the BIGGEST impact from employee advocacy because candidates don't see authentic storytelling from these sectors. The contrast between your compelling employee stories and competitors' traditional job postings creates a significant competitive advantage.

We align on your goals before the program even starts. Our program includes clear metrics for tracking success, including benchmarking each participant's LinkedIn Social Selling Index score, engagement rates, profile view increases, and anecdotal hiring velocity improvements. We'll help you establish baseline measurements before implementation and show you how to track progress in ways that demonstrate clear business impact.

No. Just no. While AI tools can help with content creation and scheduling, AI lacks the human connection essential for authentic storytelling. Authentic advocacy requires genuine enthusiasm, personal stories, and emotional connection that AI can’t replicate. When employees share real experiences through their own voice, it creates trust that algorithms cannot manufacture.

Before the program even kicks off, we will have a meeting with your marketing team to align on expectations and assets. We use this program as an opportunity to get your branded assets like LinkedIn banner images into the hands of your employees.

Offered as a separate service, we have a "Know Your Story" program. Set up a free consultation to know your story before you show your story.

Your employees' profiles are their property. However, offering a formal program to employees offers guardrails they don't already have. This program includes comprehensive guidelines for employee storytelling that maintain brand consistency while encouraging authentic personal voices. We have a pre-Kickoff meeting ahead of the program to understand your Social Media Policy and brand voice. Most organizations find that with proper training, off-brand content is rarely an issue.

Our program focuses on authentic employee storytelling, not just link sharing. We teach your team how to craft compelling narratives about their work experiences that reflect your culture and values. This approach builds their personal brands while simultaneously enhancing your corporate brand through genuine advocacy rather than forced promotion.

The program is customized based on your needs and location. Reach out to get a customized quote to build your brand ambassadors through our LinkedIn Employee Advocacy Storytelling Program!