Stop Losing Talent and Projects
Because No One Knows Who You Are
You're not bidding on profitable projects because you can't find the team to build them. Meanwhile, quality candidates are choosing weaker competitors simply because they've heard of them.
Candidates (and clients) don’t know who you are or why they should choose you. The problem isn't your capability—it's your visibility.
The problem isn't what you're offering—it's that great people don't know you exist.
Our Construction Brand Building Services
Messaging & Positioning
Executive Storytelling
Recruitment Marketing
Content Strategy
LinkedIn Strategy & Content
Employer Branding
Website Development
Know Your Story → Show Your Story → Grow Your Team
Your Story Is Your Strongest Recruiting Tool—Here's How to Find It and Use It
The "Know Your Story" Package Uncovers:
What makes your company unique (beyond "safety first" and "quality work")
What clients actually say about working with you vs. other GCs
Why your best superintendents and PMs chose you and stayed
The stories that make top talent want to join your team
What You Get:
Clear positioning statement that distinguishes you from every other contractor bidding the same projects
Compelling elevator pitch for AGC events, trade shows, and job fairs
Message architecture for consistent communication across all recruiting touchpoints
Memorable tagline that makes skilled trades and project managers remember your company
Competitive analysis of your top 3-5 competitors to identify talent market opportunities
Client & team interviews with everyone from foremen to project executives
60-day implementation roadmap for rolling out your positioning across careers pages, job postings, and recruiting efforts
Timeline: 60 days from kickoff to complete strategic foundation
Our Happy Clients: Harkinson Dewan
Website, brand style guide, logo development, collateral, property signage
Why CEOs Choose Southern Lighthouse
We Speak Commercial Construction
We understand the difference between a GC and a specialty contractor. We know why safety records matter and that relationships are what moves business forward. You won't spend time explaining construction to us.
We Always Start With Strategy
We don’t take a ready-fire-aim approach. Every messaging decision is designed to help you win the right work and attract the right talent. We're not here to make pretty graphics (though we do that too)—we're here to help the right people find you & know why you are the best choice.
We Work Fast
Just like on a job site, your budget and schedule matters. Most of our clients get a complete messaging foundation in 6-8 weeks. Speed matters in construction, and it matters to us in marketing too.
We Understand Talent Acquisition
There are a million marketing firms. Some even specialize in construction. But no one has a background in recruitment with a heart for marketing and storytelling. Most marketing firms guess at what attracts skilled professionals. We know—because we’ve recruited at top general contractors and specialty subcontractors for 13 years, placing project managers, superintendents, and MEP professionals.
We love to partner with companies that:
Want to stand out from competitors instead of blending into a crowded market
Have a strong story but struggle to communicate it clearly
Generate $20M+ in annual revenue and are ready to invest in solidifying their market position to attract top talent
Are actually a great place to work- just not enough people know it yet
Have leadership committed to implementing strategic changes to telling their company story
How a $24M General Contractor went from Invisible to Visible
The Asher Builders Case StoryThe Challenge: Chris Maynor built Asher Builders to $24M in revenue through relationships alone—no website, no digital presence. But when expanding into new markets, subcontractors wouldn't bid because they couldn't verify the company existed online.
The Discovery: Chris handed us "Raving Fans" by Ken Blanchard, saying "This is how I run my business." When we called his customers asking why they chose Asher, the response was unanimous: "From a customer service perspective, they are the best in the business. He goes above and beyond."
The Solution: After developing 49 tagline options, we landed on "One Level Higher"—capturing both Asher's commitment to exceeding expectations and their literal construction of vertical buildings.
The Results: Six weeks later, Asher launched with complete brand positioning, website, and digital presence. Now they have the online credibility to support their expansion plans while maintaining their signature customer service excellence.
Ready to Stop Being the Best-Kept Secret?
The construction industry rewards companies that can clearly communicate their value. While your competitors keep throwing money at job boards and hoping for referrals, you'll be the company that clients seek out and talent wants to join.
Frequently Asked Questions
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Absolutely. We often partner with internal marketing teams or existing agencies to provide the strategic foundation they can execute against.
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Most agencies start with tactics (website, ads, social media). We start with strategy—figuring out what makes you different before we communicate it. This foundation makes everything else more effective.
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Our messaging work often reveals that you don't need a rebrand—you need to better communicate what already makes you special. Many clients keep their existing logo and colors but completely transform how they talk about their company.
C1S Group Mini Case Story
The Challenge: C1S Group, a small engineering firm, was competing with industry giants for top talent in a market where big firms typically win the recruitment battle through name recognition and resources.
The Discovery: C1S Group wasn't just another engineering firm—their engineers design cutting-edge manufacturing clean rooms with no roadmap, requiring them to "figure stuff out" and be inventive. Plus, they actively track engineers' hours to ensure work-life balance, a rare practice in the industry.
The Solution: We built an employer brand around two key differentiators: the challenge of pioneering work that requires resourcefulness, and their genuine commitment to work-life balance. We interviewed existing mechanical engineers and converted their authentic voices into LinkedIn content, career site testimonials, and interview questions.
The Results: C1S Group now attracts candidates who come in already knowing what makes the company special. Their time-to-hire was reduced considerably, and their hiring efforts became much more robust and efficient—proving that small companies can beat big firms when they leverage their unique employer brand effectively.
