Tell Better Stories.

Attract Better Talent.

Rachel’s Most Requested
Keynote Topics

  • How to Become an Employer of Choice

    Stop losing top talent to competitors. This keynote for firm leaders delivers proven strategies to transform your construction company into a talent magnet. Executive, HR & Marketing firm leaders will walk away with actionable tactics to attract quality candidates who say "I WANT to work there!" - plus real success stories on how to win the war for talent.

  • LinkedIn for Women Who Mean Business

    Designed for ambitious women leaders ready to build their personal brand, amplify their influence, and strategically grow their professional network. Attendees will master specific techniques to showcase their expertise, attract high-value connections, and position themselves as go-to leaders in construction. Stop playing small online and start using LinkedIn as the powerful branding tool it's meant to be.

Get To Know Rachel

Rachel Kennedy is a brand strategist, keynote speaker, and founder of the branding agency Southern Lighthouse, specializing in helping construction firms tell better stories to attract more aligned talent.

Drawing from her career leading talent acquisition at The Beck Group and The Container Store, Rachel has guided 30+ construction, architecture and engineering firms to transform their employer brands to attract top talent.

As a sought-after keynote speaker, Rachel delivers engaging and high-energy presentations that combine real-world experience with actionable takeaways. Her expertise in LinkedIn strategy & personal branding has empowered hundreds of leaders to know and show their personal and corporate stories.

Rachel holds a Master’s degree from SMU and a bachelor’s degree from Austin College. Based in Dallas, she speaks at conferences nationwide, bringing practical insights that drive immediate results for construction industry audiences.

What Audiences are Saying

  • “Your discussion was truly the most valuable part of the conference!”

    Mallory Zikeli, Talent Acquisition Manager, Academy

  • “It is super rare to meet a person who brings so much joy into a space simply by being there and Rachel without a doubt has that special energy. I gained so much from her presentation on creating a personal brand for your business. Rachel has this incredible talent of making anyone she connects with feel heard and valued. I was seriously blown away by her ability to lift up every single person in the room.”

    Dena Young, Rooted Conference

  • “Your presentation was both engaging and insightful, and it sparked great conversation among our members. It was a pleasure to have you, and we’ve received wonderful feedback from those who attended.”

    Sarai Meyer, Director of Events, Fort Worth Club

Tell Better Stories.

Attract Better Talent.